Choosing the right business, not just more of it.

Sales teams have some of the clearest and most reliable indicators of performance in a destination organization. Leads, room nights, definite business, conversion, pace and production give teams a familiar way to understand what is working.

Sometimes the blind spot is not performance. It is optimization.

A smaller market may have exponential intangible and economic impact that is easy to miss when volume is doing most of the talking. Or a primary market may be developed enough that some of the resources supporting it can be reallocated without sacrificing what has already been built.